No, it’s not a convenience store, quick-lube franchise or concrete alternative.
It’s the new name for Netflix’s DVD-by-mail service (its core business, but one that will likely be diminishing as video streaming becomes more prevalent).
Adding to the confusion are the numerous other similar-sounding monikers in the marketplace.
In the true spirit of collaboration and collective goodwill, I have taken it upon myself to concoct a few suitable name alternatives for Netflix to consider:
– Red-Enveloped Stepchild
– Snail-Mail Ciné
– Cut Us Some Slackster
– Disc in Da Mailster
– Flick 2 Ur Box
– Special DVDelivery
– U-Scratcha, U-Buya
Any others you’d like to suggest?