What Online Dating Taught Me About Brand Loyalty

What Online Dating Taught Me About Brand Loyalty

I've often joked that I'm a lifetime member of eHarmony. Which is my way of laughing off the fact that I haven't found love on the online dating service – despite repeated tries over many months. Friends have accused me of being too picky, too ambivalent, too idealistic. As if those are bad traits… Looking back, I think my first – and gravest – mistake was getting sucked in by those sappy TV commercials and assuming my … [Read more...]

iPad 2, You Complete Me.

iPad 2, You Complete Me.

After last Saturday’s crushing denial of Apple’s newest coveted device, I debated whether I would subject myself to the same barbaric ritual two weeks in a row. Honestly, it wasn’t much of a debate. The stubborn, competitive side of me beat the rational, level-headed side hands-down. This time, however, I was wise enough to understand the table stakes before going into battle. I arrived at the mall at about 5:30 a.m. (beating my … [Read more...]

Bobbing for an Apple: In Pursuit of an iPad 2

Bobbing for an Apple: In Pursuit of an iPad 2

That was the scene at about 7 a.m. on Saturday at the Apple store in suburban St. Louis. Scads of eager iPad 2 cravers. Bleary-eyed, but hopeful we would emerge in a couple of hours with a shiny new device (or two). I had arrived at about 6:45 a.m., earning spot #25, which was noted on the ragged cardboard square handed to me by a cheerful security guard (“You here for a computer?” she asked, to which I responded, … [Read more...]