You can tell a lot about an era by the gadgets it spawns.
Although both of these product niches flared out in fairly short order, I think they reflected some common values of the time – at least in America.
Both embodied the “Me Decade” mantra that Novelist Tom Wolfe coined to describe the passive individualism that took root in the 1970s (contrasting the communal lifestyle associated with the ‘60s). The mood ring, in particular, empowered each of us through its ability to measure – and share – a wearer’s unique state of mind at any given time.
Another intriguing characteristic of both gadgets is how they supported – even celebrated – a sedentary lifestyle. You didn’t actually have to ‘do’ anything to enjoy their benefits. Body temperature regulated the color that purportedly evaluated your mood, and the pet rock was, well, a ROCK.
(Of course, this elevation of inactivity would be dethroned in the early ‘80s by the Jane Fonda-inspired workout video craze).
In retrospect, probably the most amusing part of our ‘70s baubles is the fact that they were total farces – and we all knew it. Neither product actually delivered what it was supposed to, but we all played along with the gag as if for the sake of a clueless bystander (a role, oddly, also played by us).
I kind of understand the appeal of the mood ring. It was fun, gimmicky, gaudy-stylish. And from what I remember, comparing moods with others could be a hoot (stop snickering, I had a men’s version).
But the pet rock? It was an inanimate object devoid of any meaningful characteristic of owning a real pet. It was nothing more than a corny joke.
That didn’t matter – at least not to my mom, who thought it was hilarious. I think I played along for a while, until I got bored and decided to paint a monster face on the stupid stone.
We demand so much more from our gadgets these days.
Unlike kitschy jewelry or faux pets, our smartphone devices can’t be one-trick ponies. They need to connect us, direct us, inform us, entertain us, awaken us, and on and on.
So what will they ultimately tell future generations about what we valued during this era?
Certainly that we craved technology. Couldn’t get enough of it.
We liked to explore and were easily distracted by bright, shiny objects/apps.
We had short attention spans.
And probably most telling of all: that we were all too willing to increasingly devote our lives to a tiny device that promised so much (yet, like the ring and rock, didn’t necessarily deliver the satisfaction we hoped it would).
I wonder what gadgets will define us in 10, 20, 50, 100+ years?