Clearly, the same forces that ruined “awesome” many years ago are at play once again to dilute yet another once-mighty adjective.
I’m reminded of one of my favorite childhood TV shows – That’s Incredible! – which featured all sorts of stuff deemed “too extraordinary and improbable to be believed” (though some of it was absolutely more deserving of the label than others). The show was a smash during its first few seasons, but when the incredibleness started running dry, so did the ratings.
Given the estimated 100,000+ available adjectives in the English language, why must we obsess over a select few?
We really need to preserve and protect our words, or risk diluting their meaning and forever zapping their punch.
If EVERYTHING is amazing, then NOTHING’s amazing.
In fact, it’s downright humdrum.