If Everything is Amazing, then Nothing’s Amazing


Behold the fading power of “amazing.” Seems wherever you turn, the word is being carelessly flung, describing everything from charming individuals to musical performances to restaurant entrees.

Clearly, the same forces that ruined “awesome” many years ago are at play once again to dilute yet another once-mighty adjective.

I’m reminded of one of my favorite childhood TV shows – That’s Incredible! – which featured all sorts of stuff deemed “too extraordinary and improbable to be believed” (though some of it was absolutely more deserving of the label than others). The show was a smash during its first few seasons, but when the incredibleness started running dry, so did the ratings.

Given the estimated 100,000+ available adjectives in the English language, why must we obsess over a select few?

We really need to preserve and protect our words, or risk diluting their meaning and forever zapping their punch.

If EVERYTHING is amazing, then NOTHING’s amazing.

In fact, it’s downright humdrum. 


  • Mike Plotnick
  • Matt_Hawk

    Mike, nice post. I think awesome is making a comeback based upon how my wife and I talk to one another. I have an ongoing issue with “Just sayin’.” I’m pretty sure we don’t employ narrative in our lives as we speak. In my opinion, The Jimmy on Seinfeld was about the only person I can think of that spoke in the third person with any effectiveness.I’m making a play to elevate the amazing awesomeness of the word staggering to replace those former peccadilloes of yours.Matt